Cignall
Cignall is a leading brand in Franchise opportunities. We were approached to work on a new Club Cignall membership and rewards app. The idea was to convert the old plastic membership cards into something that customers could store on their phones. This would allow the business to better communicate with their customers.
I was the lead designer on this project and worked closely with a Business Analysis to help them write a specification document for the new system.
Information Architecture
An overall view of the new system and how it all interacts with each other.
The app was just one part of the new system that Cignall wanted to build. In addition, there is the: Marketing website, Franchisee portal and a Head office portal that would act as a central control for everything.
Desk Research
Gathering research of similar products lets us know what others do well, not so well and the strategy behind them.
Uniqlo Membership & Woolies Rewards
User Research
The client had conducted user research from gathering their own feedback from franchisees and conducting in store interviews with customers
Target Audience & Personas
Although there is a wide demographic that shop at Cignall. The majority by far are usually men and women who are aged 50+. This will be the target persona that we will be designing for.
Lo-fidelity Designs
The lo-fidelity design process helped our internal team of developers and business analysis to scope the entire project. From effort required to technology and also cost.
Hi-fidelity Designs
My focus when designing here was for the primary user persona. With that in mind I wanted to make all the imporatnt features as accessible as possible.
Landing screen
Offers & Purchase History
The Result
See the prototype in action by playing the video below.
Style
With the target audience being an older demographic we chose colours and fonts that are a good contrast and easily readible. Again we used the yellow to reinforce the Cignall brand.
