Desk Research

There was no shortage of competitor's to study. But for Ball Magnets, they did have a very clear niche in that they were specifically offering training for the game of Aussie Rules Football.

Some of the competitors we studied included Nike training club and Puma Trac.

User Research

We conducted qualitative research by interviewing kids who were currently playing Club football. We asked them multiple questions from their App usage habbits to specific questions about their training and recovery and what is most important to them when it comes to Footy.

Below are personas that were developed as a result.

Target Audience & Personas - Youth Footballers 13-18

The Task

User Insights from synthesising the interview notes

Wireframing Designs

With a clear brief, target audience and business goals, we were able to begin the process of wireframing. In addition to the following designs, we also did Sign Up screens, Activity/History report, Feed and Progress challenges.

Option 1 - Latest curated workout from Ball Magnets

Option 2 - Pick your own

Hi-fidelity Designs

Upon sign off we commenced work on the Hi-fidelity designs. Note that the concept of 'Pick your own' has been changed. It is now showing all sessions that are available.

Training - Landing screens with 2 options

Skills session - viewing the overall breakdown and description

Completing each drill inside a session

Prototype

A click through prototype was made with Adobe XD to be showcased and shared with all stakeholders involved.

Style

A dark theme was implemented to keep on brand with the Ball Magnets logo and cinematic videos. This keeps it in line with the high production and premium feel of the brand.